Keep Pet Online Pet Care App
KeepPet: Revolutionizing Global Pet Care Through Digital Innovation
Project Overview
KeepPet is a pioneering digital platform that creates a global pet passport, accessible within a worldwide veterinarian network. As the Senior Product Designer and Design Lead, I was tasked with optimizing the mobile app to enhance user experience and incorporate new digital features. This case study details my approach, methodologies, and the impact of my work on the KeepPet platform.
Challenge
The primary challenge was to transform the existing KeepPet mobile app into a more user-friendly, feature-rich platform that would seamlessly integrate the concept of a global pet passport. This involved:
Improving the app's usability and interfaceIncorporating new features without overwhelming usersEnsuring the platform was accessible and intuitive for both pet owners and veterinariansCreating a seamless experience across different global regions
My Role and Responsibilities
As the Senior Product Designer and Design Lead, my responsibilities encompassed:
Stakeholder Management
UX Research
User Flows
Information Architecture
UI Design
Wireframing
Prototyping
Testing
Iteration
Process and Methodologies
1. Stakeholder Management
Conducted regular meetings with the KeepPet leadership team, veterinarians, and pet owners to align on project goals and expectationsCreated a communication plan to ensure all stakeholders were kept informed throughout the design process
2. UX Research
Performed competitive analysis of existing pet care appsConducted user interviews with both pet owners and veterinarians to understand their needs and pain pointsCreated user personas and empathy maps to guide the design process
3. User Flows
Mapped out the entire user journey, from app onboarding to creating and sharing a pet passportIdentified and eliminated pain points in the existing user flowDesigned new flows for additional features, ensuring they integrated smoothly with existing functionalities
4. Information Architecture
Restructured the app's navigation to make it more intuitiveCreated a hierarchical structure for pet information, making it easy for users to input and access dataDesigned a system for organizing and displaying veterinary records within the pet passport
5. UI Design
Developed a new visual design system that aligned with KeepPet's brand identityCreated a cohesive and modern interface that was both aesthetically pleasing and functionalEnsured the design was accessible and adhered to WCAG guidelines
6. Wireframing
Produced low-fidelity wireframes to quickly iterate on layout and functionality ideasCreated high-fidelity wireframes for key screens, incorporating stakeholder feedback
7. Prototyping
Developed interactive prototypes using Figma to demonstrate user flows and interactionsCreated animations to showcase micro-interactions and enhance the overall user experience
8. Testing
Conducted usability testing sessions with both pet owners and veterinariansPerformed A/B testing on key features to determine the most effective designsUtilized analytics tools to gather quantitative data on user behavior within the app
9. Iteration
Analyzed feedback and testing results to identify areas for improvementImplemented iterative design changes based on user feedback and quantitative dataContinuously refined the design to enhance user satisfaction and app performance
Results and Impact
The redesigned KeepPet app launched with overwhelmingly positive feedback:
- User engagement increased by 45% within the first month of launch
- Time spent creating a pet passport decreased by 30%, indicating improved usability
- The number of veterinarians joining the KeepPet network grew by 60% in the quarter following the redesign
- Customer support inquiries related to app usage decreased by 25%
Conclusion
This project showcased my ability to lead a comprehensive redesign process, balancing stakeholder needs with user-centered design principles. By leveraging my skills in UX research, information architecture, and iterative design, I was able to transform KeepPet into a more intuitive, efficient, and engaging platform for both pet owners and veterinarians worldwide.The success of this project demonstrates my capability as a Senior Product Designer to drive significant improvements in user experience, resulting in tangible business outcomes and increased user satisfaction.
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