Design Process

Research

Plan

Prototype

Test

Iterate

Crafting a good product experience is like telling a good story. It’s about more than just what’s on the screen. It’s about more than just feeling right. Great experience design takes into account all of the touch-points one has with a product or service. So, we have to pay attention to the details, but without losing sight of the beauty and power of the entire narrative. In working together, we can create soulful design solutions that tell your story through the execution of holistic, thoughtful design practices.

At TELUS Digital, I designed and improved digital experiences for millions of customers, helping TELUS remain a leader in communications and IT across Canada.

I designed AbilitiCBT, a digital mental health program now offered free to all adults in Ontario and Manitoba, supporting thousands with anxiety and depression.

At KeepPet, I designed a digital pet passport powered by blockchain, making it easy for pet owners to securely store health records and connect with nearby veterinarians.

At Emerge.me, I designed an intuitive online platform that helps users access emergency medical insurance in the USA, focusing on a seamless and user-friendly experience.

SWTCH provides end-to-end EV charging and energy management solutions. The aim of this project was to provide an optimal experience for Electric Vehicle owners.

Empaqt was a crowdsourcing platform for socially conscious businesses to raise funds using blockchain technology.

At AIO, I defined the brand identity, optimized the UX/UI, and developed the website for an all-in-one customer engagement and rewards platform for businesses.

At Lifelong Learning Centre, I researched the business and developed a distinct brand identity for their daycare services.

At E-Learning Studios, I contributed to the design of their Xtended Reality Leadership training program, a VR project funded by the EU’s Erasmus+ initiative.

Explore my Github for examples of projects I built from scratch during my University of Toronto Bootcamp, using HTML, CSS, and JavaScript.

Testimonials

Testimonial Carousel

“Working with Rabeea was exceptional, her data driven strategies and clear guidance helped me hit my KPIs with measurable results. Her proactive communication and attention to detail ensured every milestones ran smoothly. I look forward to our continued success together.”

Bahir Vivekanand, Managing Director, Delmorgan & Co

“Rabeea’s passion and rigor drove our team past “good enough,” her research backed designs won unanimous buy in, and she confidently held her own with senior leaders her attention to detail made her indispensable, and she’ll undoubtedly continue to excel.”

Andrew Kelly, Director, Morneau Shepell

“Working with Rabeea and her team at The Blue Creative has been an exceptional experience. Rabeea consulted on our branding and logo design, and we love the end product. I recommend The Blue Creative to anyone looking for a design and product development consultant.”

Bofa Udisi, Founder of Ecotapp

“The Blue Creative agency and Rabeea in particular helped us to redesign the app from scratch to eliminate bottle necks in our user flow! They offer solutions based on the best market practices. Very flexible and client oriented approach. Highly recommended! I appreciate the job done for our company!”

Nairi Akopian, Founder of Keep Pet

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